We use a particular product to support people on external connection (since remoting through home routers takes hours of over the phone configuration every time). Generally there is some sort of connectivity problem with their email so I have them go to the web page (used by thousands of people each day, not just our company) and they are greeted with a very simple interface with the name of the product and two boxes:
Customer Name: _________________
Support Key: _________________
The first thing they ask is, "What do I put in for 'Customer Name'?"
Me: ... your name.
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